- Content analysis reduces freely occurring text to a much smaller summary or representation of its meaning. Bernard Berelson (Content Analysis in Communication Research, 1952) defines it as ‘a research technique for the objective, systematic and quantitative description of the manifest content of communication’, though this is an overly narrow description. The technique was largely developed in the 1940s for propaganda and communication studies (‘Who says what to whom and with what effect?’, as puts it in his essay on ‘Describing the Contents of Communication’, in Lasswell et al. (eds.), Propaganda, Communication and Public Opinion, 1946), and has increasingly made use of linguistics and information science.In its simplest form, content analysis consists of word counts (for example to create a concordance, establish profiles of topics, or indicate authorship style), but grammatical and semantic improvements have increasingly been sought. These include attempts to ‘lemmatize’, or count variants and inflections under a root word (such that ‘am’, ‘are’, ‘is’, ‘will’, ‘was’, ‘were’, and ‘been’ are seen as variants of ‘be’), and to ‘disambiguate’, or distinguish between different meanings of a word spelt the same (such as ‘a bit of a hole’, ‘a 16-bit machine’, ‘he bit it off’). More ambitiously, content analysis seeks to identify general semantic concepts (such as ‘achievement’ or ‘religion’), stylistic characteristics (including understatement or overstatement), and themes (for example ‘religion as a conservative force’), and this normally requires complex interaction of human knowledge and fast, efficient computing power, typified by a system such as the Harvard General Inquirer. Content analysis has concerns and techniques in common with artificial intelligence although it has to be able to cope with more general and open-ended materials. See also coding.
Dictionary of sociology. 2013.
Look at other dictionaries:
Content analysis — or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as the study of recorded human communications, such as books, websites, paintings and laws. According to Dr. Farooq… … Wikipedia
content analysis — noun Etymology: content (IV) : a detailed study and analysis of the manifest and latent content of various types of communication (as newspapers, radio programs, and propaganda films) through a classification, tabulation, and evaluation of their… … Useful english dictionary
Content Analysis — Die Inhaltsanalyse (engl. content analysis) ist ein Methodenbündel der empirischen Sozialwissenschaften. Gegenstand ist die Analyse der Inhalte von Kommunikation, die in Form von Texten, etwa als verschriftlichte Interviews oder Zeitungsartikel… … Deutsch Wikipedia
content-analysis — turinio analizė statusas T sritis Politika apibrėžtis Empirinių duomenų rinkimo ir analizės metodas tirti įvairius komunikacijos procesus. Sistemiškas dokumento formos ir turinio įvertinimas ir interpretavimas. Dažniausiai taikoma tirti įvairius… … Politikos mokslų enciklopedinis žodynas
content analysis — analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc. [1950 55] *… … Universalium
content analysis — noun Date: 1940 analysis of the manifest and latent content of a body of communicated material (as a book or film) through a classification, tabulation, and evaluation of its key symbols and themes in order to ascertain its meaning and probable… … New Collegiate Dictionary
content analysis — A technique used to study written material (often advertising copy) to reduce it to meaningful units, using carefully applied rules. It provides an objective and systematic description of a communication s content … Big dictionary of business and management
content analysis — table which details the nutritional value of a food product … English contemporary dictionary
Content storage management — (CSM) is a technique for the evolution of traditional media archive technology used by media companies and content owners to store and protect valuable file based media assets. CSM solutions focus on active management of content and media assets… … Wikipedia
Content strategy — has been growing as a practice within the industry of web development since the late 1990s. It is recognized as a field in user experience design but has also drawn interest from practitioners in adjacent communities such as content management,… … Wikipedia